Ethical Production

“Handmade with love” in Nairobi is Vivienne Westwood’s latest project destined to supply a line of accessories made out of recycled materials for her autumn/winter collection. The production is organised in collaboration with the International Trade Centre (ITC), supporting the work of over 7000 women in marginalized African communities by creating fair and dignified employment for some of the world’s poorest people while protecting the environment.

Why it’s Cool:

Fairtrade and recycled are and will be the keywords and big decision influencers for a purchase. Therefore production criterions as where / how / who will play an always more important part for the marketing of a product. Of, course these factors were also relevant in the past but only for finding the cheapest way of production. Now, a production process which is respectful of human labour and environment gives a reason and justification to produce and buy a new product. At the same time, the brand differentiates them for consumers and makes the products unique by using recycled materials. And most importantly, every product tells a story and gets a meaning. A bag is not just another bag but represents in this way values such as hope, inspiration, future, equality, etc. – it represents the dream of “a better world”. The feeling to make a difference by shopping the right products gives the best experience.